I'm a direct response marketing fanatic based on both experience and conviction, and I believe results should drive your marketing …
Continue Reading about Are You Testing Response or Opinion? – Why it Matters
Attract More Leads. Shorten the Sales Cycle. Increase Profits.
I'm a direct response marketing fanatic based on both experience and conviction, and I believe results should drive your marketing …
Continue Reading about Are You Testing Response or Opinion? – Why it Matters
No one likes to lose a customer. At the same time I’ve lost count of the number of business owners who tell me one day how much …
Isn’t that the response you’d like to hear when you tell people what you do and how you solve their biggest problems? If you’re …
Continue Reading about Wow! I Want to Work With YOU! – Lead Generation on Steroids
I talk with a lot of business owners and the #1 challenge most of them mention is getting more customers. (The #2 challenge is …
Continue Reading about Lead Generation: Does Your Business Have Enough Customers?