“It’s hard to imagine what difference a well-written book will make to your business until you actually see the results." ~ Debra …
The NYT Bestseller Formula
“You can set yourself up for NYT best-seller status to a large degree, but ultimately it must be earned." ~ Debra Hilton The NYT …
The Marketing Fallacy
“Just as 'You cannot serve two masters’ without hating one and loving the other, so, equally, you cannot simultaneously use direct …
Haven’t I Met You Somewhere Before?
“Brand matters… But not the way many people think it does. As a Direct Response copywriter, I don’t advocate that my clients …
