When Dan Kennedy takes on a new client he doesn’t start with the ‘thing’ they are selling. Instead he ask himself, “What would the …
Continue Reading about The Art of Crafting the Irresistible Offer
Attract More Leads. Shorten Your Sales Cycle. Increase Profits.

When Dan Kennedy takes on a new client he doesn’t start with the ‘thing’ they are selling. Instead he ask himself, “What would the …
Continue Reading about The Art of Crafting the Irresistible Offer

“If a tree falls in the forest and no one hears, does it make a sound?” ~ Anonymous Your Market is a Parade! Let That Shape Your …
Continue Reading about Attracting Attention. Creating Visibility.

“From the heights of these pyramids, forty centuries look down on us.” ~ Napoleon Bonaparte Those forty centuries of history …
Continue Reading about 5 Ways to Create a Ladder or Ascension Pyramid in Your Business

“Always enter the conversation already occurring in the prospect’s mind.” ~ Robert Collier Marketing Works When You Speak about …
Continue Reading about Your World is Not the Same as their World