“Why do some marketers say that email is dead and others insist it is incredibly powerful? Like most things, it all depends on …
The NYT Bestseller Formula
“You can set yourself up for NYT best-seller status to a large degree, but ultimately it must be earned." ~ Debra Hilton The NYT …
The Marketing Fallacy
“Just as 'You cannot serve two masters’ without hating one and loving the other, so, equally, you cannot simultaneously use direct …
Give That Insider Feeling
“People want to feel like they know something that others don’t. Like they’re an insider and they are privy to things that their …
