"A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” ~ Ramsay …
Continue Reading about The Difference Between a ‘list’ and a ‘List’
The Need for Novelty
“How are you meeting your customer’s core psychological need for novelty?" ~ Debra Hilton We Are Wired to Chase Novelty Did you …
Risk and the Danger of ‘Normal’
"Security is mostly a superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding …
Advice on Getting an App for Your Business? (The reality developers don’t want you to know)
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model …
