“There are two big reasons why you shouldn’t hire a copywriter… Companies violate both of these every day… and the cost of this …
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Why (Book) Marketing Matters!
Marketing isn’t the most important thing in your business… It’s the ONE thing that matters!The Purpose of Your Business Book So, …
The Authority Hostage Problem
Galileo had a problem. His observations about the university (what he knew was true) forced him to say things that the ‘powers …
The Power of a Book: Changing Hearts, Lives, (and Businesses)
“Brand Luther: how an unheralded monk turned his small town into a centre of publishing, made himself the most famous man in …
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