Why I Recommend Scribe For Serious Online Players
I’d like to clarify upfront that I am a
Why Use An SEO Plugin At All?
SEO is the skeleton that underlies your site. It is essential to pay attention to the keywords and themes in individual posts and on your site as a whole but it should not be evident to your readers. Using a plugin to evaluate your posts helps you ensure that you have a strong skeleton, and leaves you free to focus on your readers.
You write for your readers – you attract readers using SEO.
What is SEO by Yoast and How Does It Work?
The SEO plugin by Yoast is a free WordPress plugin that you install on your site to remind you of the key SEO elements for each post:- title, tags, keywords, length, URL elements. It has a radio button that turns from red to green when you have all the elements in place. If you write an interesting post and pay attention to these core elements you will definitely increase your chances of getting picked up by search engines.
When you use SEO by Yoast, this is what you will see.
What is Scribe by Copyblogger and Why Should You Buy It?
If you are managing a company blog and have several contributors and a variety of subjects, Scribe is a fantastic way to make sure that your site is coherent and that each post has maximum impact. To attribute authority to a site so that it ranks well, search engines look at the site as whole as well as at individual posts. When they’re looking at individual authors, they are also trying to establish authority and this based on subject expertise. That’s why if you regularly post about tax law, and are a highly ranked authority in that, but suddenly put in a post about football techniques that particular post won’t do so well.
Scribe helps you focus each individual post for maximum impact, and also build your company presence so that you demonstrate expertise on a range of areas. This is especially helpful when you want to discuss a variety of separate issues. A dentist I work with posts in several areas: – practice administration, patient management, staff management, specialties like implants, home dental care for patients, family life (so patients get to know him) etc. Scribe gives him a visual evaluation of where each post fits into the site as a whole, as well as how effective it is as an individual post.
Once again, you focus on writing an interesting post and then Scribe helps you make it more effective. Just to give you an idea, this is what you will see on your posts page when you have Scribe installed.
Each individual post is ranked from 1-100 for readability (Scribe tells you how hard or easy it is to read), keywords, titles, tags, URL etc and is also scored separately on how it fits into the site as a whole. Scribe also drills down and gives you tips on how to improve the post, what tags you can add, and what links you can make within your own site or to outside sites. It even tells you who you are competing against and who you should reach out to.
If this sounds overwhelming it’s not! All you have to do is write your post and tell Scribe to analyse it, then follow some or all of the recommendations. For companies which are just starting a blog and have several different specialties it is a great visual reminder of your progress and helps you develop authority faster.
As far as I’m concerned, if you’re planning to use content marketing to build your business