“I have as much authority as the Pope. I just don’t have as many people who believe it.” ~ George Carlin Speaking is one of those …
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The Ultimate Authority: Creating a Category of ONE!
“Anywhere you are visibly and simultaneously pitted against other providers of similar goods or services you abdicate much of your …
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Using Magnetic Marketing to Scale Your Sales
"Why just focus on growth, when you could focus on scale? You need to enlarge your thinking!” ~ David Dugan Growth is attractive …
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The Psychology Behind Magnetic Marketing
“Let’s consider the three fundamental behaviours of human beings: 1. We chase that which moves away from us. 2. We want what we …
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