At its simplest, copywriting is salesmanship in print. Think of the copy you send out as a salesman who convinces your …
Continue Reading about Chiropractors, Copywriting and Your Patients
Does Your Website Earn Its Keep – Or Does It Send Clients to Sleep?
Have you ever started reading a letter and just couldn’t stop until you reached the end? Or read a book that you hated to …
Continue Reading about Does Your Website Earn Its Keep – Or Does It Send Clients to Sleep?
Lists, Auto-responders, and Growth
You may have heard people say “the money is in the list”, and perhaps you’ve wondered what they mean, whether it’s true, and if it …
Educating Chiropractic Patients (and Other Applications)
Not Just for Health Professionals This post was initially written for my chiropractic clients, but I have since realised that it …
Continue Reading about Educating Chiropractic Patients (and Other Applications)
