“If your message doesn’t connect with buyers and make them want to know more, then your marketing has already failed.”…
“To tell a story is to say: this is the important story. It is to reduce the spread and simultaneity of everything…
“… the quickest way to transform your business (and your life) is to master the art of selling.” ~ John Carlton…
“We all have a unique voice that sets us apart from other providers of similar services, and it’s important to…
“Stories and parables stick with you. They burrow into your heart and mind and help you see new ways of…
“Prospective authors need to decide why they are writing a book and what they want to accomplish before they launch…
“It was the best of books… it was the worst of books…” ~ Adapted from Charles Dickens (with apologies) It’s…
“If you can be commoditized, you will be commoditized…. If you stay stuck in “ordinary”: going to market with product…
I’m a direct response marketing fanatic based on both experience and conviction, and I believe results should drive your marketing…
Authority + Celebrity + Expertise = A.C.E. Why Your Business Benefits If You Write A Book! Guy Kawasaki calls this…
Google’s Penguin, Panda, and now Hummingbird updates hit many businesses organic search rankings hard and the bad news is that…
I receive a lot of questions about project pricing, so I think it’s worth explaining why my answer is often…
“Every business has a story, and it’s that story that sets you apart from your competitors.” When you forget your…
Professional Service Providers (Accountants, HR Consultants, Dentists, Physiotherapists, Business Coaches, …) face a very difficult challenge when trying to attract…
I first ‘met’ Ali Brown, aka “The Ezine Queen” when I was learning about creating e-zines as business lead-generators. Her…
Consistency is the Key to Success in any Endeavour Every year Mike* goes to an industry Trade Show in Sydney,…
You may have heard people say “the money is in the list”, and perhaps you’ve wondered what they mean, whether…
One is a very powerful number! In some cases it is a very desirable number. – your marketing materials should…