“So, that afternoon, I stole her copy of "Tested Advertising Methods" (by John Caples, still a great resource book I recommend to …
Direct Response Copywriting is About Communication First and Foremost: 5 Ways to Multiply Response
“If you keep the purpose of your marketing at the forefront of your efforts then you will focus on effective communication rather …
Should I Hire a Professional Copywriter?
"Never skimp on your creatives (copywriters and graphic designers) when the outcome of a campaign matters. It has come back …
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Using Information Marketing to Set Your Business Apart
“If you can be commoditized, you will be commoditized…. If you stay stuck in “ordinary”: going to market with product or service, …
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