“I hate rules. All I do is report on how consumers react to different stimuli.” ~ David Ogilvy I’m a great admirer of David …
Continue Reading about Seven Principles of Effective Marketing
Attract More Leads. Shorten the Sales Cycle. Increase Profits.
“I hate rules. All I do is report on how consumers react to different stimuli.” ~ David Ogilvy I’m a great admirer of David …
Continue Reading about Seven Principles of Effective Marketing
I was introduced to the work of Clare Graves on Values Levels and how they affect both individuals and society as a whole some …
The biggest issue most businesses have is standing out from their competitors and the most effective way to stand out is to …
Continue Reading about Standing Out In A Crowded Marketplace: Consistency is Crucial
What is a Core Message Guide? A core message guide provides a clear outline of your business’s key messages all in a single …
Continue Reading about A Core Message Guide: Your Cure for Customer Amnesia