What is a Core Message Guide? A core message guide provides a clear outline of your business’s key messages all in a single …
Continue Reading about A Core Message Guide: Your Cure for Customer Amnesia
Attract More Leads. Shorten the Sales Cycle. Increase Profits.
What is a Core Message Guide? A core message guide provides a clear outline of your business’s key messages all in a single …
Continue Reading about A Core Message Guide: Your Cure for Customer Amnesia
The most effective copy is not necessarily the copy my clients (or I) like best! When all the background research is done and I …
Continue Reading about You Can’t Judge a Book by It’s Cover: Split Test Your Copy for Effectiveness
Isn’t that the response you’d like to hear when you tell people what you do and how you solve their biggest problems? If you’re …
Continue Reading about Wow! I Want to Work With YOU! – Lead Generation on Steroids
I talk with a lot of business owners and the #1 challenge most of them mention is getting more customers. (The #2 challenge is …
Continue Reading about Lead Generation: Does Your Business Have Enough Customers?